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Tinder levels up with their new “Festival Mode” feature

Festival

The world-wide famous app known as Tinder was first launched in 2012, and has since gained huge amounts of engagement. Even so that it gets 1.6 billion “swipes” per day, with over 20 billion matches. The app helps users achieve 1 million dates per week.

According to the latest statistics, Tinder has reached over 50 million users, which usually takes quite some time to obtain: many social media brands have invested a lot of money to achieve this milestone.

Dating opportunities

The app came relatively late onto the market, but it was new and innovative: it appealed to millennials looking for dating opportunities. The app is location-based, as well as free, which makes it very accessible for young people. Tinder’s aim is to let the users show Tinder what type of people they actually want to date.

Tinder

From here on, Tinder shows the user a picture of another user, and the user can then swipe right (if they like the person) creating a “match”, or swipe left (if they don’t like them). Another feature the app has is swiping up: a super like. The person receiving the super like will be noted, and if they in turn also give them a super like, it will be an immediate match.

Tinder levels up

Tinder’s new aim is attracting and engaging a younger demographic; and this, together with the fact that Tinder users love music, makes a great mix. In fact, users who share music they’ve listening to via Spotify get a whole 84% more matches than those who don’t. And thus, a new feature has been created: “Festival Mode”.

“Festival Mode”

Festival with phones

Tinder has announced their newest update: “Festival Mode”. The company has created the feature in collaboration with two other companies: AEG Worldwide and Live Nation.

The latest feature will allow users to get to know and even meet up with people who have the same taste in music. Even more so, users will be able to activate the feature up to three weeks before the actual festival, and they will be offered exclusive content, too.

How it works

Festival Mode

The feature is similar to the “Spring Break Mode“, which was launched in February. The difference is, that “Festival Mode” will involve a use of badges on user profiles to indicate and upcoming destination.

What the badges do, is make it easier to spot people (when swiping) planning to go to the same music festival. For now, the app will only be available to those attending music festivals in the U.S., the U.K. and Australia.

A festival-feature

Festival

Tinder says they noticed downloads increase during festivals. Last year, for example, during the Bonnaroo festival, the app’s activity increased up to 300 times the norm.

In addition, Tinder will also run a brand activation at specific festivals, including photo ops as well as the opportunity to win VIP upgrades and merch.

Photos: Unsplash, Pixabay and Instagram

Three apps to make your life look picture perfect

With social media came the birth of a generation of so-called “influencers“. Reaching millions of followers, they all seem to have a picture perfect life: they travel all around the world, get the most expensive clothes from the most exclusive brands, eat the most colourful meals, and most important of all, take the most incredible pictures.

Influencers
Photo: Instagram @alexisren

The influencer community has quickly spread, probably because we don’t need a whole photography studio and a massive team to obtain the perfect picture anymore. Nor do we need the best camera. We just need a decent phone and the right apps.

The right app goes a long way

Editing goes a long way in the social media world. You took a picture but you see something that wasn’t meant to be there? Crop it out. You feel like your teeth seem a little too yellow? Use the whitening tool. Does your skin not look tan enough? The tanning tool. Is the sky a little too cloudy? Change the background. And so on and so forth.

We are going to show you three of the best, most useful apps to create the Instagram feed of your dreams.

Enlight Quickshot

Enlight Quickshot is suitable for the iPhone fans. It’s only available for iOS and you can download it for free, but it does include inside purchases. The app is perfect for the adventurous yearning to capture their outdoor quests. This is often a challenging task, especially when the weather seems to be conspiring against us.

Enlight Quickshot is the perfect tool is if you want every day to be the perfect day for a picture. This is very useful if you want to succeed on social media. A great example is the influencer Dulceida, who often makes use of this app.

A breath-taking sky can make the difference between an Instagram page with millions of followers and yours. Because let’s be honest, one does not just walk outside and encounter a sky filled with five shades of pink and cotton candy clouds.

One of their mottos is that just filters are not enough, which is why they include the tool “sky control“. The tool allows you to turn the greyest of skies into a ravishing pink one in just a matter of seconds. But if what you want is simulate a stormy sky, you can just add a couple of lightning rays.

Picnic

Android users ought not to worry. Picnic has come to their rescue. The app describes itself as the “climate genius“, and it is accessible to everyone, as you can download it for free.

It doesn’t matter if it rains or if it’s cloudy, the app promises to have it all covered, allowing you to always create the perfect image. From a clear sunny day to a ravishing sunset on the beach, you can create it all no matter what the real weather is like.

Picnic
Image: Picnic Play Store

Picnic can create the most impressive skies with their “atmosphere filters“. It allows you to retouch any background in a natural and artistic way.

Chroma Lab

Chroma Lab is the application to bring out your inner artist. This app allows you to take a step further in sky editing, and become real “pros” at retouching our landscape photos. It is perfect if you’re looking for bold edits.

Chroma Lab
Image: Chroma Lab Playstore

It is available for Android users for free and has inside purchases. Chroma Lab allows you to make infinite creations combining the different filters they offer. It also includes a wide rage of editing tools, and for those who want to go a step further, a video editing tool.

Images: Instagram and Play Store