{"id":8067,"date":"2019-09-26T12:38:26","date_gmt":"2019-09-26T10:38:26","guid":{"rendered":"https:\/\/curiosifymagazine.com\/?p=8067"},"modified":"2019-09-26T12:38:27","modified_gmt":"2019-09-26T10:38:27","slug":"red-bull-poursuivi-en-justice-pour-ne-pas-vous-donner-des-ailes","status":"publish","type":"post","link":"https:\/\/curiosifymagazine.com\/fr\/red-bull-poursuivi-en-justice-pour-ne-pas-vous-donner-des-ailes\/","title":{"rendered":"Red Bull poursuivi en justice pour ne pas \u00a0\u00bbvous donner des ailes\u00a0\u00bb"},"content":{"rendered":"\n<p>La marque Autrichienne, connue pour son slogan \u00a0\u00bbRed Bull vous donne des ailes\u00a0\u00bb <strong>a \u00e9t\u00e9 condamn\u00e9e a payer 13 millions d&rsquo;Euros.<\/strong> Cet argent va aux personnes qui <strong>ont r\u00e9ellement cru que la boisson vraiment donne des ailes<\/strong>.  <\/p>\n\n\n\n<p>Michael Attar, un Canadien, a intent\u00e9 une action en justice en 2016, affirmant que Red Bull avait fait de fausses d\u00e9clarations concernant l&rsquo;utilit\u00e9 de ses produits. <strong>Red Bull a accept\u00e9 de payer 850 000 dollars canadiens, pour le r\u00e8glement du recours collectif.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le Faux Marketing de Red Bull <\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Red Bull Gives You Wings 2000\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/K31dg86OmuM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Il se trouve que <strong>Red Bull ne vous donne pas des ailes<\/strong>, m\u00eame pas au sens figur\u00e9. Red Bull affirme <strong>\u00e0 travers son marketing<\/strong>, que la boisson peut am\u00e9liorer la concentration et les vitesses de r\u00e9action. Cependant, <strong> le plaignant<\/strong> dans cette affaire <strong>a d\u00e9clar\u00e9 que ces affirmations \u00e9taient fausses et manquaient de soutien scientifique. <\/strong><\/p>\n\n\n\n<p>Bien que la poursuite n&rsquo;all\u00e8gue pas que les plaignants \u00e9taient d\u00e9\u00e7us de ne pas avoir pouss\u00e9 soudainement des ailes, elle indique n\u00e9anmoins que Red Bull s&rsquo;appuie beaucoup sur des termes exag\u00e9r\u00e8s. Par exemple <strong>\u00ab\u00a0ailes\u00a0\u00bb et \u00ab\u00a0boost\u00a0\u00bb pour donner aux consommateurs l&rsquo;impression que la boisson en donne aux gens d&rsquo;ascenseur physique ou d&rsquo;am\u00e9lioration.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/curiosifymagazine.com\/wp-content\/uploads\/2019\/09\/aircraft-4197706__340.jpg\" alt=\"\" class=\"wp-image-8070\" width=\"571\" height=\"377\" srcset=\"https:\/\/curiosifymagazine.com\/wp-content\/uploads\/2019\/09\/aircraft-4197706__340.jpg 515w, https:\/\/curiosifymagazine.com\/wp-content\/uploads\/2019\/09\/aircraft-4197706__340-300x198.jpg 300w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pourquoi Red Bull a-t-il accept\u00e9 de payer l&rsquo;indemnisation?<\/strong><\/h3>\n\n\n\n<p>Le r\u00e8glement indique que <strong>Red Bull remboursera les clients d\u00e9\u00e7us <\/strong>par la <a href=\"https:\/\/curiosifymagazine.com\/wp-admin\/post.php?post=7706&amp;action=edit&amp;lang=fr\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"boisson \u00e9nergisante (opens in a new tab)\">boisson \u00e9nergisante<\/a>. Ils proposent <strong>un ch\u00e8que de 10 $ ou un bon d&rsquo;achat d&rsquo;une valeur de 15 $ de produits Red Bull.<\/strong> Cela pourrait co\u00fbter cher, car le recours collectif<strong> couvre les millions de personnes<\/strong> qui ont achet\u00e9 au moins une canette de Red Bull <strong>au cours des 10 derni\u00e8res ann\u00e9es<\/strong>.<\/p>\n\n\n\n<p>Selon un <a rel=\"noreferrer noopener\" aria-label=\"Communiqu\u00e9 official (opens in a new tab)\" href=\"https:\/\/www.newsweek.com\/red-bull-lawsuit-canada-1455780\" target=\"_blank\">Communiqu\u00e9 officiel<\/a> du service Marketing de la compangnie,\u00a0\u00bb <strong>Red Bull a r\u00e9gl\u00e9 le litige pour \u00e9viter les co\u00fbts et la distraction d&rsquo;un litige. <\/strong>Cependant, Red Bull maintient que <strong>son marketing et son \u00e9tiquetage ont toujours \u00e9t\u00e9 v\u00e9ridiques et exacts, et nie tout acte r\u00e9pr\u00e9hensible ou toute responsabilit\u00e9.\u00a0\u00bb<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Photos: Pixabay<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque Autrichienne, connue pour son slogan \u00a0\u00bbRed Bull vous donne des ailes\u00a0\u00bb a \u00e9t\u00e9 condamn\u00e9e a payer 13 millions d&rsquo;Euros. Cet argent va aux personnes qui ont r\u00e9ellement cru que la boisson vraiment donne des ailes. Michael Attar, un Canadien, a intent\u00e9 une action en justice en 2016, affirmant que Red Bull avait fait [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1382,1363,1361,1366],"tags":[1451,1450,1449,1448,1452],"class_list":{"0":"post-8067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-a-la-une","8":"category-curiosites","9":"category-non-classifiee","10":"category-tendances","11":"tag-indemnisation","12":"tag-justice","13":"tag-marketing","14":"tag-red-bull","15":"tag-slogan","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Bull poursuivi en justice pour ne pas &#039;&#039;vous donner des ailes&#039;&#039; - Curiosify<\/title>\n<meta name=\"description\" content=\"Red Bull vous donne des ailes. 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